A Mobile Website is one which is especially designed and developed for the mobile phone (or smartphone).
We all know what is a website. And we are also aware of the fact that since a over decade mobile devices especially mobiles and smartphones have penetrated deeply into the life of every person, not only working professionals but also housewives, students everybody. This has bought a see change in how people, the world over, are using their mobile devices for their basic computer needs. The most common use amoong all others is browsing and searching the information of their use. Now here when they try access any website which is basically developed as a standard and normal practise of doing that job, then that website becomes too heavy to download its contents for rendering on the small screen of the mobiles. This leads to longer duration of time before any page opens up properly on mobile phones. This waiting period is deadly... It frustates the website visitor. It may take your visitor aways from your site. You may loose a prospective client. It will tarnish your brand reputation. It gives the impression to the website visitor that the company or person who owns the website is old and so their products and/or services may also not be updated with latest development and technologies of the prevaling time.
Here comes to rescue Mobile Websites. Similar to the normal website that we use to browser with our dektop computer or laptop a Mobile Websites can also have the same contents. But a major differenec between a normal website and a Mobile Website is that the mobile website has a layout that perfectly fits its screen size in such a way that mobile user can easily read the text, see the pictures, etc. without zooming or stretching the screen with pinch.
There are also other differences that if taken into consideration, as far as possible, then any Mobile Website may appear absolutely different from its desktop version. These differences may be in terms of look-n-feel, contents, some less important functionalities can be ignored.
Mobile Websites are different from Responsive Websites that can also be developed in a way that can open up decently on mobiles but Responsive Websites are not exclusively optimised for mobiles. They contain code, contents and functionalities keeping in mind that the website can be access by any of multiple devices - from legacy desktop to latest smartphones and all with multiple & sizes screens - it contains a lot of code, big and high quality images (with small & low quality version also), heavy graphics and functionality etc. This makes the whole of website too large, heavy and much complex compared to websites with Mobile only version.
A Mobile optimised version of a website is becoming indispensible for website owners going by various statistics that point out that mobile users are increasing drastically all over the world.
In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Statista
As of November 2024, in India, 80.31% of all internet traffic comes from mobile devices while 19.69% comes from desktops. DigitalSilk
Compared to desktop web viewing and mobile-optimized websites, mobile apps have higher engagement rates and around 100-300% higher conversion rates.
According to Google research, around 53% of mobile users abandon a website if it takes longer than 3 seconds to load; meaning, a significant majority of mobile users will leave a site if it doesn't load quickly enough.
While developing a Mobile Website it is kept in mind that mobile user may not be having the leisure of access the site comfortable from his/her home/office computer. They may also be moving while accessing the website. So its contents has to be very specific, having least numbers of graphics and least functionality for ease of browsing while holding the mobile and with single hand and operating it also.
We at Mavenheads Infotech do develop Mobile Websites for our clients who need it and understand the importance of User Experience Design (UXD) and intutive User Interface (UI) for mobile users. User are not happy browsing websites on mobile that takes much time to open up.
Not only Mobile Websites, at Mavenheads Infotech we do design and development of all kinds of website. Some of them listed below:
Mavenheads Infotech is a IT services and consulting company in Kanpur, a metropolitan city and an industrial town located in Uttar Pradesh not far from National Capital New Delhi & UP's industrial hub NOIDA in India. It has clients and provides services locally, across India and at global level. It's clientage range includes Government Offices (like MSMEs, EPFO), SMEs/SMBs, large scale corporates, academic institutions, NGOs, financial organisations, exim units (into equestrian products, footwear, garments and accessories) and also individual professionals like CAs, astrologers (like Pt. KA Dubey Padmesh aka Padmeshji), advocates, etc.
Some of the services it offers are listed below:
Software/Application Development: Developing office automation / business processes digital solutions (online / offline softwares), Mobile Application Development, Meta's (Facebook) Whatsapp Business Solutions.
Web Development: Website designing, website development, web application development, website re-designing, website maintenance, UI/UX design, Microsites, Landing pages, blogs etc...
Online Services: SEO (Search Engine Optimisation), SEM (Search Engine Marketing), SMO (Social Media Optimisation), SMM (Social Media Marketing), website promotion, online and digital marketing, email marketing, whatsapp marketing, online/dugital Public Relations (PR), display and ppc advertising, etc.
Data Center Services: Like various types of website/web-application hosting - shared, business, linux, windows, VPS, servers, cloud etc. Professional emails, website and email security services, Domain Name Registration services, etc...
Creatives & Collateral Jobs: Directly or through its channel partners it also provides online/offline corporate branading and marketign collateral services.
Consulting & Recruitments: Supplying technical manpower to clients for their basic & specific IT needs and for handling and managing of softwares / web-applications developed through us. This service sometime if possible extends to non-tech jobs too.
All this under one roof for clients' convenience so that they can focus on their core business while we take care of their online presence and assets and business process digitisation.